MEET THE NEW FACE OF MAYBELLINE

Mollie King has been unveiled as Maybelline’s new brand ambassador. The Saturday’s starlet has been working with the brand since 2013 but her new role was announced at a make up masterclass in London. From her glowing natural looks to dramatic night time statements Mollie is an excellent choice for the brand. Mollie was joined at the make up masterclass by fellow Brit Jourdan Dunn and Brazilian supermodel Adriana Lima. The fashionable star was dressed in a black leather ensemble  and sported natural looking make up.

Celebrity endorsement can be a beneficial tool for a brands strategy if chosen correctly. Mollie represents the image and promise of Maybelline making her a perfect fit for the brand. Her image resonates with the brand and through successful celebrity endorsement the brand will reap the rewards.

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BALMAIN X H&M

Creative director of Balmain, Olivier Rousting took to the red carpet at the Billboard Music Awards with top models Kendall Jenner and Jourdan Dunn. Both models were dressed in Balmain X H&M, revealing the first instalments within the collection. The announcement was made on Twitter where H&M and Balmain invited their fans to join with the hashtag #HMBalmaination.

"I want to talk to my generation: this is my main aim as a designer. H&M allows me the unique possibility of bringing everyone into the world of Balmain get a piece of the dream and create a global #HMBalmaination: a movement of togetherness, fuelled on a hashtag. The collaboration felt extremely natural to me: H&M is a brand that everybody connects to. It calls for unity, and I am all for it” Olivier Rousteing - Creative Director. 

The announcement through social media shows how powerful and influential social media has become. Previously an announcement like this would never have been made on Twitter but now with both brands extensive following on Twitter it seemed like an ideal way to connect with consumers. This may in part be down to the brands creative director Olivier Rousting who has grown the brand into a global pop culture phenomenon. The brands success can be credited to it remaining true to its DNA and couture legacy. Balmain epitomises fun as well as unique craftsmanship. 

This isn’t the first time H&M captured shoppers’ attention with a designer-collaboration, after the announcement of the Alexander Wang collection which was announced during last years Coachella.

The collection will be available from November in around 250 stores worldwide and online here.

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MODELLED BY ROLE MODELS

This week Panache has launched their 2015 campaign, ’Modelled by role models’. Since completing my dissertation on the UK lingerie market I have become increasingly interested in this particular sector. Panache is an established lingerie brand which has been around for over 30 years. For this campaign six highly successful women from the world of medicine, sport and charity were selected to model the 2015 Panache lingerie collection. The aim of the campaign is to attempt to break the industry standard of using image alone to sell products. I found this particularly interesting as throughout my dissertation, research highlighted that the lingerie market is fuelled by the influence of sex and often the media plays a key role within this. 

The brands Head of Marketing Jennie Bianco explains “As a brand, we have championed women since our beginnings 30 years ago. The campaign delivers our objectives through six aspiring women and their personal achievements and I hope this will inspire the next generation of role models”.

Not only are each of the ladies who feature in this campaign, hard working and successful contributing to society in a positive way they also look amazing. I think this is a really effective campaign which sends out a positive message especially within the society we live in now.  Panache have really hit the nail on the head with this one. 

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