BALMAIN X H&M

Creative director of Balmain, Olivier Rousting took to the red carpet at the Billboard Music Awards with top models Kendall Jenner and Jourdan Dunn. Both models were dressed in Balmain X H&M, revealing the first instalments within the collection. The announcement was made on Twitter where H&M and Balmain invited their fans to join with the hashtag #HMBalmaination.

"I want to talk to my generation: this is my main aim as a designer. H&M allows me the unique possibility of bringing everyone into the world of Balmain get a piece of the dream and create a global #HMBalmaination: a movement of togetherness, fuelled on a hashtag. The collaboration felt extremely natural to me: H&M is a brand that everybody connects to. It calls for unity, and I am all for it” Olivier Rousteing - Creative Director. 

The announcement through social media shows how powerful and influential social media has become. Previously an announcement like this would never have been made on Twitter but now with both brands extensive following on Twitter it seemed like an ideal way to connect with consumers. This may in part be down to the brands creative director Olivier Rousting who has grown the brand into a global pop culture phenomenon. The brands success can be credited to it remaining true to its DNA and couture legacy. Balmain epitomises fun as well as unique craftsmanship. 

This isn’t the first time H&M captured shoppers’ attention with a designer-collaboration, after the announcement of the Alexander Wang collection which was announced during last years Coachella.

The collection will be available from November in around 250 stores worldwide and online here.

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MODELLED BY ROLE MODELS

This week Panache has launched their 2015 campaign, ’Modelled by role models’. Since completing my dissertation on the UK lingerie market I have become increasingly interested in this particular sector. Panache is an established lingerie brand which has been around for over 30 years. For this campaign six highly successful women from the world of medicine, sport and charity were selected to model the 2015 Panache lingerie collection. The aim of the campaign is to attempt to break the industry standard of using image alone to sell products. I found this particularly interesting as throughout my dissertation, research highlighted that the lingerie market is fuelled by the influence of sex and often the media plays a key role within this. 

The brands Head of Marketing Jennie Bianco explains “As a brand, we have championed women since our beginnings 30 years ago. The campaign delivers our objectives through six aspiring women and their personal achievements and I hope this will inspire the next generation of role models”.

Not only are each of the ladies who feature in this campaign, hard working and successful contributing to society in a positive way they also look amazing. I think this is a really effective campaign which sends out a positive message especially within the society we live in now.  Panache have really hit the nail on the head with this one. 

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TREND WATCH - CROCHET

We saw it down the catwalk from Miu Miu and Chloe but this trend has been around for what seems like forever. Crochet. Crochet is one of the hottest revisited trends for the summer, it’s not the easiest look to pull off but with some simple styling the cool trend can look effortless - think summer festival style. Crochet is a great festival staple especially with crop tops and mini dresses. Kate Bosworth has been spotted rocking the trend along with Alexa Chung and festival favourite Kate Moss. To toughen up the trend simply add a biker jacket and chunky boots. 

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TREND WATCH - BOLD BRAIDS AND PRETTY PLAITS

This season one of the hottest hair trends is braids and plaits. Plaits provide an easy way to create a chic up-do. From boho-babe plaits, halo braids and sleek fishtail plaits theres plenty of different ways to style this trend. Don't know how to work the trend? I've put together some A-list inspiration showcasing some of my favourite looks.. 

Images courtesy of Glamour and Cosmopolitan 

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MEET THE NEW FACE OF MULBERRY..

Georgia May Jagger has just been announced as the new face of Mulberry. The 24 year old fashion model has been chosen to be the face of the Spring Summer 2015 collection. The new collection is said to be inspired by the "sheer joy of an English country garden on a summer's day". The classically English brand seems to be getting back to its roots after a turbulent few years. The idea behind the shoot was sixties bohemian chic meets rock-star cool and Georgia pulls the look off effortlessly. Georgia's part of the new gang of 'Brit It Models' alongside Cara Delevingne who has been Mulberry's go-to-girl for the last few seasons. Delevingne has worked closely with Mulberry and is continuing her partnership with the brand showcasing her self-designed collection. Within the new collection the Delphie bag is a highlight, the bag can be flipped to reveal a new colour and leather on the reverse for a two-in-one style. Georgia also models Cara Delevingne's best-selling rucksack and the Small Bayswater in a bright hibiscus red. Alongside Georgia and Cara fellow British beauty and It girl Cressida Bonas has joined Mulberry, starring in a short film due to be released in March. 2015 is set to be huge for Mulberry with the welcoming of a new creative director Johnny Coca after the departure of Emma Hill in 2013. 

Images courtesy of Mulberry 

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GOLDEN GLOBES FASHION 2015

Last night saw the 72nd annual Golden Globes kick off red carpet award season. Here's my favourite looks from some of Hollywood's finest..

All images courtesy of Vogue.co.uk

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TREND WATCH - THIGH HIGH BOOTS

Thigh high boots..it's love or hate right? If done wrong, the result is ghastly, but if done right the over the knee boot can make an outfit. The prospect of a pair of thigh high boots for most of us probably sends alarm bells ringing and conjures up that image of Julia Roberts in Pretty Woman?! This trend is all about less is more. Think chunky knits and thick opaque tights. Thigh high boots is one of this seasons hottest footwear trends and I've put together some of my favourite examples of how to pull off the risqué trend..

Images courtesy of Whowhatwear and Glamour 

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TREND WATCH - LIPSTICK TOP SHADES OF THE SEASON

I thought I'd share with you some of my favourite lipstick shades of the season.. 

 Image 1: From L-R: L'oreal Liquid Lipstick-Tangerine Sonate, Tom Ford-Spanish Pink, Nars-Vera

  Image 2: From L-R: Giorgio Armani-Rogue Ecstasy 400, Bobbi Brown-Electric Pink, Zoeva-Venus Phase 

All Images courtesy of The Telegraph 

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WEDDING DRESSES EXHIBITION - V&A

"A good wedding dress should reflect the period in which it's worn"
Edwina Ehrman

Whilst visiting the V&A museum to view the Disobedient Objects exhibition I decided to also visit the Wedding Dresses exhibition which showcases over 80 wedding dresses from 1775 to 2014.  I'd heard about the exhibition when it first opened and I was really keen to visit as before uni I actually worked in a Bridal Boutique, Miss Bush Bridalwear. The exhibition tells the story of the evolution of the wedding dress tracing the development of the the bridal gown over the last two centuries. The exhibition is displayed over two floors with the first displaying the oldest gowns from the 18th century and the mezzanine level showcasing the last 50 years of fashion. 

From 18th century flower sellers to Kate Moss’s 2011 John Galliano dress, The Guardian describes the exhibition as a ‘democratic affair’. The curator of the exhibition Edwina Ehrman wanted the exhibition to involve ordinary people as well as some iconic dresses viewers may have seen before. 

The exhibition runs in chronological order which allows the viewer to see how both weddings and the dresses have evolved over time. As you make your way through the exhibition, alongside many of the dresses, there are photographs and short films giving an insight into the fascinating details of each dress including the bride which wore the dress. The exhibition was curated by Edwina Ehrman and took five years to put together. She explores trends of the times from the drop-waist of the Twenties to the mini dress of the Sixties to the growth of the modern unconventional outfit. 

As I made my way through the exhibition and neared the stairway to the mezzanine I heard the sounds of cheering and church bells. I was greeted by a video of the royal wedding which is projected onto the wall. There was a big crowd gathered round the video of the Duchess of Cambridge dressed in Alexander McQueen on her wedding day which captured the nations heart in 2011. The video felt somewhat nostalgic and evoked a sense of Britishness. 

Throughout the exhibition the history of each dress is highlighted whilst fascinating details about the wearer and their life are revealed. From their circumstances to their fashion choice. I found this particularly interesting, to be able to gain such an intimate insight into what many consider to be one of the most important days of a woman’s life. Many of the modern dresses inspire invention. Dita Von Teese’s purple taffeta Vivienne Westwood gown is a highlight within the exhibition with its tiny wasp waist. 

The exhibition includes some of the most glamorous, romantic and extravagant wedding dresses of all time and is definitely one of my all time favourite exhibitions I've seen at the V&A. See more information here.

Images all courtesy of the V&A Museum.

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