Hayley Mitchell

MEET THE NEW FACE OF MULBERRY..

Hayley Mitchell Tuesday, 27 January 2015 Leave a Comment

Georgia May Jagger has just been announced as the new face of Mulberry. The 24 year old fashion model has been chosen to be the face of the Spring Summer 2015 collection. The new collection is said to be inspired by the "sheer joy of an English country garden on a summer's day". The classically English brand seems to be getting back to its roots after a turbulent few years. The idea behind the shoot was sixties bohemian chic meets rock-star cool and Georgia pulls the look off effortlessly. Georgia's part of the new gang of 'Brit It Models' alongside Cara Delevingne who has been Mulberry's go-to-girl for the last few seasons. Delevingne has worked closely with Mulberry and is continuing her partnership with the brand showcasing her self-designed collection. Within the new collection the Delphie bag is a highlight, the bag can be flipped to reveal a new colour and leather on the reverse for a two-in-one style. Georgia also models Cara Delevingne's best-selling rucksack and the Small Bayswater in a bright hibiscus red. Alongside Georgia and Cara fellow British beauty and It girl Cressida Bonas has joined Mulberry, starring in a short film due to be released in March. 2015 is set to be huge for Mulberry with the welcoming of a new creative director Johnny Coca after the departure of Emma Hill in 2013.

Images courtesy of Mulberry

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MISS GUIDED ACTIVE LAUNCH

Hayley Mitchell Thursday, 22 January 2015 Leave a Comment

It seems like as soon as Christmas is over and January comes round everyone jumps on the fitness bandwagon and Miss Guided is no exception! They've just launched their Activewear range, an exclusive gym wear collection designed to empower women and their workouts. The range is made up of 57 pieces and blurs the lines between gym wear and ready-to-wear. The collection has been created to cater for the growing demand for more wearable trend-led activewear. Prices range between £9-£20 and the collection is available from 20th January here. The launch of the activewear range comes after Miss Guided branched out into it's first ever plus size range last year. Also due to launch in 2015 is a petite and tall range later in the year.

“We have seen growing interest from consumers in clothing that is both functional and fashionable, and Missguided Active has been launched to meet this demand. The Miss Guided customer is confident, stylish and fun and our new Active range embodies the same playful attitude as the mainline collection.” Victoria Betts- Marketing and Trading director at Miss Guided

Here are some of my favourite pieces from the collection..

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GOOD NEWS FOR GRADUATES

Hayley Mitchell Monday, 19 January 2015 Leave a Comment

UK graduate recruitment prospects 'at 10-year high'

I came across this article today and for once the words positive and graduate job prospects were used in the same sentence! When I first decided to come to uni it was always in the back of my mind that at the end of my three years of studying..and partying I'd have to grow up (finally..) and get myself not only a job but a career. Over the last few years there's been a lot of media coverage surrounding job opportunities for graduates with not all of it looking positive.

I was part of the first group of students to pay the higher tuition fees of up to £9000 a year and will come out with around £40,000 worth of debt so I definitely feel like theres more pressure than ever to get that good job at the end. So the headline of the article immediately caught my attention. The article suggests that us graduates of 2015 will graduate into a 'buoyant' job market with the best opportunities since 2005. 'The High Fliers' study is predicting that recruitment will be at its highest in 2015. The study also found that the key to securing a top role upon graduation, is how much work experience a graduates has.

Throughout my time at Birmingham City University I've been lucky enough to of been given dedicated time within terms in both first and second year to complete work placements. Throughout my time at uni I managed to secure placements at Fabulous Magazine working as a Fashion Assistant, Ted Baker, where I worked with the PR and Marketing teams and also at Miss Selfridge working with the Marketing team. Being given the opportunity to undertake work placements has been so beneficial and without a doubt has definitely helped prepare me for the world of work. It was definitely a deciding factor for me when i chose my course at uni (To read more about my course click here) and I would recommend trying to get as much experience as possible. After reading the article I definitely feel much more positive about the prospect of job hunting! To read the full article please click here.

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THIS GIRL CAN ADVERT

Hayley Mitchell Wednesday, 14 January 2015 Leave a Comment

Sport England launched their latest campaign this week, 'This girl can'. I saw the advert for the first time today and it really caught my idea and actually made me stop what I was doing and watch the whole advert. The advert aims to support and celebrate women in sport and activity no matter what age or ability. Within just three days the video had almost hit 1 million views. The campaign makes a refreshing change from the usual idea of female fitness and evokes a sense of body-positivity. The focus is on women being active regardless of their age or body type and no matter what level they are. Theres no pressure on loosing weight or being thin, it's simply about getting all women active. With 2 million fewer active women than men in the UK the advert is warmly welcomed. I think the advert is great, it shows real women doing real activities. The advert features slogans like "I swim because I love my body, not because I hate it". It's all about sending out a positive message about health and fitness, making activities fun.

All images courtesy of Sport England

The campaign features women of all shapes, ages and sizes-it's not your typical 'thinspiration' ideals. The women that appear in the advert are REAL women aged between 14-51. They were just like you and me completely normal women who were streetcast to appear in the advert and have now become brand ambassadors. I think it sends out such a positive message to real women in the advert who aren't necessarily perfect and at the height of fitness. The advert shows women boxing, climbing, swimming, dancing, playing football, running up hills and cycling maniacally on spin bikes as if their lives depended on it. The advert doesn't aim to hide anything, flesh wobbles with cellulite on full display, heavy breathing with mascara running down sweaty, hair all over the place. There's no kind editing and airbrushing the advert is raw. For many women its the fear of judgement which stops them from exercising, telling themselves their too fat or not fit enough to go to the gym. The advert aims to reach out to women and make them realise that it's perfectly normal to feel like that and no matter who you are, you can get active. I love the advert and think its an amazing idea which really reaches out to each and everyone of us and gives women something to identify with. If you haven't seen the advert watch it below. To find out more about the campaign click here.